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Ice Spice Breaks Into Fragrance with Revlon

In Ha Mood features notes of rose, wild raspberry and more.

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By: Lianna Albrizio

Associate Editor, Happi

Grammy nominated songstress Ice Spice is breaking into fine fragrance with Happi Top 50 Company Revlon.

The colorful hip-hop and drill music artist’s new juice is aptly called In Ha Mood. It bottles up confidence, authenticity and self-expression that have made her a cultural force, officials said, having collaborated with Taylor Swift on her smash hit “Karma.”

The floral, fruity amber features notes of Queen Royale Accord, pear, wild raspberry, rose, plum blossom, magnolia, vanilla absolute and amber. The packaging reflects a softer, more personal side of Ice, denoted by a pink sculptural bottle with butterfly-inspired décor and a fashion-forward silhouette.

TikTok Shop Live Event

The launch of In Ha Mood kicked kicked off with a first-of-its-kind TikTok Shop Live event, where Ice Spice will be the first celebrity to co-host a TikTok Shop Live on Ulta Beauty’s channel during the Ulta Beauty Grand Opening Campaign.”

The activation also marks the first fragrance brand launch on Ulta Beauty’s TikTok Shop, offering consumers exclusive, limited-time access to In Ha Mood ahead of its broader launch on UltaBeauty.com and TikTok Shop later this summer.

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